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Something Ventured
The beleaguered national and New England venture capital industries have apparently stopped the bleeding. The news yesterday from PricewaterhouseCoopers’ MoneyTree quarterly venture capital report was...
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Email Marketing Still Going Strong; Social Media Not a Threat
MarketingSherpa just released its 2010 Email Marketing Benchmark Report with information gathered from over 1,400 marketers. The biggest trend to come from this year’s report is the effect (or lack...
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100,001 apps and growing
My son’s iPod Touch can fart in 32 different tones. A recent visit to the App Store yielded featured apps on everything from finance to survival shooter games. I can find happy hour discounts in 5...
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College Students Have a Strong Foot Forward, Despite Tough Economy
As a recent alumnus of Bentley University, I attended the career night for Marketing, Communications and Management majors last Tuesday to represent BluePoint Venture Marketing. The event, held twice...
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Submitting an iPhone App – A Primer for Marketers
Apple recently announced that there are now 100,000 Apps in the store. That’s a lot of Apps, but what amazes me is that 100,000 people have successfully submitted to the iTunes Appstore. Seriously....
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Giving Thanks
Ten things to be thankful for on Thanksgiving 2009: 1) Our dedicated, hardworking and smart BluePoint team members and the great results they generate for clients every day. 2) BluePoint’s clients!...
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In Memory of Dick McGlinchey
Posted by Alison Moore Dick McGlinchey co-founder of BluePoint Venture Marketing dies at 60 Richard (Dick) McGlinchey, accomplished marketing professional with a career spanning three decades, died...
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BluePoint of View has a new home!
Santa came early to BluePoint, and we’re excited to share our gift with you! Check out our brand new website, and new home of the BluePoint of View blog. Please update your bookmarks and RSS feeds to...
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Why Facebook Keeps Google Awake At Night
With more than 400 million users, Facebook now accounts for 11.2% of the world’s total time spent online and 42% of Canada’s population are members. Facebook is clearly a global a force to be reckoned...
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Eat, Pray, Love?
Carmudgeon Corner Can we discuss this “Eat, Pray, Love” phenomenon? I mean really. Have you read the book? I’m sorry, I love Julia Roberts to bits, but I can’t relate. There has been a lot of...
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